The vision for .est 2020 embodies the values of our founders, Jeff Feiler and Susan Kaufman. Jeff is a true pioneer, legal scholar and leader in the CBD industry. He and his daughter started in the business over 10 years ago in Colorado. They recently opened their first CBD store, Green Treets CBD, in South Miami, FL, and introduced a line of targeted cannabinoid hemp oil formulations.
Susan’s marketing and research background and commitment to a clean, healthy lifestyle came in handy while immersing herself in the Green Treets endeavors. Susan surmised there was an opportunity to improve skincare and pain relief products by combining clean, all-natural ingredients with anti-inflammatory and antioxidants found in Full Spectrum Hemp CBD. Jeff suggested using the newest Nano-emulsion to distinguish their products by making them the most effective. Together, Jeff and Susan founded the .est 2020 brand to integrate their passion for the health, beauty, and CBD industries.